1. What is a cookie?
3. The cookies we use
|Functional cookies||Enable site functionalities.||In practice, these cookies ensure that the site can remember your information even if you continue browsing on the Internet.|
|Product development and business reporting||Enable the improvement of the user experience of websites and applications and reporting to support business decision-making.||These cookies allow us to determine which of our services are popular and which features of the services are used the most. With this data, we can improve the services and also correct any errors in them.|
|Advertising and social media content targeting||Site-based targeting of advertising and social media content.||With these cookies, we aim to ensure that our users see the most relevant, exciting and, from their perspective fascinating advertising and content.|
|Content personalisation||Allow personalised content to be displayed based on site usage.||These cookies allow us to provide more relevant and exciting content on our website and marketing messages.|
3.1 Main technologies used
Tag Management: Google Tag Manager, Tealium
Site Analytics and Performance Measurement: Google Analytics, Hotjar
Advertising and social media targeting: Adform, Salesforce Audience Studio, Facebook, LinkedIn, Twitter
Content personalisation: Marketo, Drift, Leadoo
4. How can I control the information collected through cookies?
You can control how the information collected by cookies on Pilar’s website is used to target advertising and marketing by:
4.1 Clearing cookies from your browser
By clearing cookies from your browser at regular periods, you can change the identifier based on which a profile is formed based on the identified behaviour. This does not stop data collection or targeting of digital advertising but resets targeting based on historical behavioural data.
4.3 Preventing the Targeting of Third Party Advertising
You can learn how to prevent third-party advertising from being targeted in its entirety or on a company-by-company basis through TechAdvisor. Once blocked, ads will still appear, but they will not be selected based on your interests.