Cookie Policy

We use cookies and other similar technologies on our website. In this cookie policy, we explain in more detail how we use cookies.

1. What is a cookie?

A cookie is a small-scale data storage program that a computer browser installs on a user’s computer hard drive. Each time a user’s browser retrieves a site from our server, a message is sent back to the user’s computer. Javascript and server logs allow us to collect information about how and when our services are used: for example, from which page the user has accessed the website, when and what web pages the user has browsed, what browser the user is using, the device’s operating system and version, and IP address.

2. Why do we use cookies?

The purpose of the use of cookies is to analyse and develop our services to better serve users. With the information stored in the cookie, we can optimise and personalise the content and target advertising based on users’ interests.

The user cannot be personally identified by cookies alone. The information obtained through cookies may be linked to information obtained from the user in any other context, as described in the privacy policy statement.

3. The cookies we use

Cookie type Practices Examples
Functional cookies Enable site functionalities. In practice, these cookies ensure that the site can remember your information even if you continue browsing on the Internet.
Product development and business reporting Enable the improvement of the user experience of websites and applications and reporting to support business decision-making. These cookies allow us to determine which of our services are popular and which features of the services are used the most. With this data, we can improve the services and also correct any errors in them.
Advertising and social media content targeting Site-based targeting of advertising and social media content. With these cookies, we aim to ensure that our users see the most relevant, exciting and, from their perspective fascinating advertising and content.
Content personalisation Allow personalised content to be displayed based on site usage. These cookies allow us to provide more relevant and exciting content on our website and marketing messages.

3.1 Main technologies used

Tag Management: Google Tag Manager, Tealium
Site Analytics and Performance Measurement: Google Analytics, Hotjar
Advertising and social media targeting: Adform, Salesforce Audience Studio, Facebook, LinkedIn, Twitter
Content personalisation: Marketo, Drift, Leadoo

4. How can I control the information collected through cookies?

You can control how the information collected by cookies on Pilar’s website is used to target advertising and marketing by:

4.1 Clearing cookies from your browser

By clearing cookies from your browser at regular periods, you can change the identifier based on which a profile is formed based on the identified behaviour. This does not stop data collection or targeting of digital advertising but resets targeting based on historical behavioural data.

 

4.2 Blocking the use of cookies

You can prevent the use of cookies by changing your browser settings so that your browser does not allow the storage of cookies. Restricting cookies can negatively affect the functionality of the website.

 

4.3 Preventing the Targeting of Third Party Advertising

You can learn how to prevent third-party advertising from being targeted in its entirety or on a company-by-company basis through TechAdvisor. Once blocked, ads will still appear, but they will not be selected based on your interests.