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Baba Foods — Dual-Channel Commerce & Operational System
Baba Foods is a Finnish family-owned producer of Eastern Mediterranean plant-based foods. As wholesale demand increased and operations became more complex, the company required a digital system capable of supporting both B2B and B2C sales, customer management, and internal process efficiency. We delivered a structured commerce platform integrating wholesale functionality, consumer sales, and AI-assisted operational workflows.
Context
Baba Foods operates across two commercial channels:
Wholesale clients such as retailers and distributors
Direct-to-consumer customers
The previous website did not support structured wholesale ordering and required manual administrative handling of orders and customer communication.
As volumes increased, operational friction increased.
The objective was to build a single digital environment that could:
Handle B2B and B2C transactions separately
Support account-based wholesale purchasing
Reduce administrative workload
Improve response time for customer service matters
Provide internal control over products and pricing
Scope of Delivery
Dual-Channel E-Commerce Architecture
Developed a structured WooCommerce-based system separating:
B2B wholesale store with account-based access and custom pricing
Public B2C storefront for individual consumers
Both operate within the same system but with clearly defined purchasing logic.
Wholesale & Customer Management System
Implemented:
Account-level pricing structures
Bulk ordering functionality
Order history and repeat purchasing
Customer segmentation
Administrative management tools
This enables business clients to manage purchases independently while providing internal oversight.
AI-Assisted Customer Service Workflow
Integrated AI-based automation into the reclamation and customer inquiry process.
The system:
Processes incoming reclamations
Generates first-response drafts based on structured training data
Flags urgent matters for prioritised handling
Reduces response time and manual workload
The AI layer supports the team operationally without replacing human oversight.
Content & Operational Control
Delivered a flexible CMS enabling the Baba team to:
Update products and pricing
Manage wholesale accounts
Publish recipes and brand content
Adjust workflows without developer dependency
Results
The platform now:
Enables structured wholesale ordering
Maintains a consumer storefront
Reduces administrative handling time
Improves response speed for customer service matters
Provides scalable infrastructure for continued growth
Baba Foods now operates on a digital commerce and customer management system aligned with its expanding wholesale operations.
Strategic Impact:
The upgraded platform functions as both a commercial sales channel and an internal operational tool.
Wholesale growth is supported structurally rather than administratively.
Customer communication is partially automated, improving responsiveness while maintaining control.
The system provides a stable foundation for scaling production and distribution.
