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Climate Pursuits Ltd — Strategic Website Rebuild for an International Retreat Company
Climate Pursuits is a UK-based company offering nature-based corporate retreats across Scotland, Kenya, and Bali. As the company expanded internationally, its previous Squarespace website no longer reflected the scope, positioning, or operational maturity of the business. We delivered a structured website rebuild to align digital presentation with the company’s global presence while strengthening technical and search foundations.
Context
The previous site had been built during an earlier growth phase.
Over time:
Geographic reach expanded
Retreat portfolio diversified
International corporate clientele increased
Brand positioning matured
However, the platform lacked structural flexibility and limited long-term content scalability.
Search visibility was constrained, and the site did not fully communicate the quality and depth of the offering.
Leadership required alignment, clarity, and control.
Scope of Delivery
Platform Migration
Migrated from Squarespace to a self-hosted WordPress framework to enable full structural flexibility and long-term scalability.
Structural & Content Reorganisation
Rebuilt the information hierarchy to clearly present:
Retreat categories
Destinations
Corporate value propositions
Created a framework capable of supporting future retreat launches without redesign.
Performance & Technical Foundations
Implemented:
Clean URL structure
Structured metadata
Schema markup
Performance optimisation
The platform was built to support both user clarity and search visibility from launch.
User Experience Refinement
Designed a responsive layout prioritising retreat imagery while ensuring clear navigation and structured content flow.
Results
+42 percent organic traffic growth
+27 percent increase in average session duration
18 percent reduction in bounce rate
30+ new structured pages indexed
Client Perspective:
“Riku & Cynthia are fantastic to work with – flexible, super responsive and very professional. The end result of my website is vastly improved and I am already seeing the results. Thank you.”
Jack Watt, CEO
