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Pirinen & Salo — Strategic Website Rebuild for an Architectural Practice
Pirinen & Salo is an established architectural practice. As the firm’s portfolio expanded and its positioning matured, the previous website no longer reflected the quality or clarity of its work. We delivered a structured website rebuild to align the digital presence with the level at which the practice operates today.
Context
Over the years, the firm had:
Completed significant architectural projects
Refined its design philosophy
Strengthened its client portfolio
Clarified its areas of expertise
However, the website remained from an earlier stage.
Project presentation lacked hierarchy.
Service descriptions were minimal.
The overall structure did not support the firm’s architectural identity.
For an architectural practice, visual presentation and clarity of work are central to credibility.
The website needed to reflect that.
Scope of Delivery
Portfolio Restructuring
Reorganised project references into a clear and consistent structure.
Ensured each project presents scope, imagery, and context in a way that supports professional evaluation.
Service and Positioning Clarification
Refined descriptions of architectural services to better communicate expertise and design focus.
Removed outdated content and simplified language.
Full Website Rebuild
Delivered the site on a structured WordPress framework to ensure long-term maintainability.
Implemented a restrained layout that prioritises project imagery and spatial clarity.
Technical Foundations
Established clean page structure, performance optimisation, and search-ready formatting.
Results
The renewed website now:
Presents architectural projects with clarity and visual consistency
Clearly communicates the firm’s areas of expertise
Reflects the maturity of the practice
Supports confident sharing with clients and collaborators
The digital presence now aligns with the architectural quality the firm delivers in practice.
